Glossary term
Color Team Review
The staged proposal review process — commonly Blue, Pink, Red, Gold, and White — used to mature a proposal before submission.
Color team reviews impose structure on proposal development. Blue reviews strategy and win themes, Pink reviews an early draft against the outline and approach, Red reviews a near-final draft as an evaluator would score it, Gold is the final executive sign-off, and White reviews pricing. The names vary by organization; what matters is that each review has a defined entry standard and that reviewers score against Section M rather than offering opinions.
Categories
- proposal
Related terms
- Red Team ReviewA review that scores a near-final proposal the way a government evaluator would.
- StoryboardA planning template capturing a proposal section's requirements, win themes, graphics, and key points before writing.
- Section MThe "Evaluation Factors for Award" section of an RFP that specifies how proposals will be scored.